Image 1 of Upside by SRG
Image 2 of Upside by SRG
Video
Image 4 of Upside by SRG
Image 5 of Upside by SRG
1 / 5
Dubai · Business Bay

Upside

At a glance

Specifications

Address

Dubai, Business Bay, UPSIDE Living

Price range

AED 1,185,888–1,905,888

Completion

Ready

Payment plan

5% / 10% / 85%

Property type

Apartment

About this project

Upside - Apartment in Business Bay, Dubai

Upside by SRG Holding Limited in Business Bay, Dubai sets a new benchmark for off-plan apartment living in the UAE. This exclusive development offers contemporary off-plan apartments priced from AED 1,185,888 to AED 1,905,888, backed by a flexible 5% down payment plan. What makes Upside Dubai special is its blend of smart home technology, panoramic canal views, and dedicated wellbeing spaces. Residents enjoy freehold ownership, city center access, and luxury finishes. With units ready 2023, Upside Dubai appeals to investors and homebuyers seeking prime location benefits. Experience a new standard of affordable and luxury apartment Dubai living in one of the emirate’s most vibrant districts.

Prime Location in Business Bay

Business Bay stands at the heart of Dubai’s dynamic city center. It sits alongside the Dubai Water Canal, offering waterfront views and easy access to Sheikh Zayed Road. Residents of Upside benefit from a 5-minute drive to Downtown Dubai, home to the iconic Burj Khalifa and Dubai Mall. The district combines a cosmopolitan atmosphere with mixed-use developments, including cafes, retail, and green spaces. Compared to other prime locations, Business Bay offers unmatched connectivity and strong rental yield prospects in the Dubai real estate market. Future plans include expanded metro connectivity and pedestrian-friendly promenades. As a leading off-plan apartment Business Bay Dubai address, it delivers solid ROI and capital appreciation. Upside lies within walking distance of world-class dining and business hubs, ideal for luxury and family-friendly lifestyles in the UAE.

Developed by SRG Holding Limited

SRG Holding Limited brings over two decades of international real estate expertise to Upside. The developer has a proven track record in delivering sustainable, high-quality projects across the UAE. SRG Holding Limited new project Dubai reflects its focus on innovation and customer satisfaction. Their portfolio includes beachfront towers and city center residences that have set new benchmarks for luxury living. Their approach combines strategic site selection with modern design and reliable construction standards. Buyers benefit from transparent processes and full property ownership rights. As a reputable name in the UAE real estate market, SRG Holding Limited new project Dubai assures investors of timely delivery and lasting value.

Amenities and Lifestyle

Upside offers an array of amenities designed to enhance well-being and everyday comfort. The development features Well-being and Fitness centers, including yoga studios and cardio rooms, alongside secure underground parking with Garage spaces. Residents enjoy a dedicated children’s pool and a shared pool for leisure and relaxation. Fully furnished interiors, private balconies, and 24/7 security ensure peace of mind. Imagine morning workouts in a state-of-the-art gym, followed by a stroll along the canal promenade. Family-friendly areas, landscaped gardens, and play zones provide a safe environment for children. The project blends luxury living with practical convenience, delivering a resort-style atmosphere in the city center. For those seeking apartments with Well-being and Fitness and Garage, Upside sets a new standard in Business Bay. These apartments with Well-being and Fitness and Garage facilities stand out among the best off-plan developments in the UAE, offering strong rental yield potential.

Investment Opportunity in Dubai

With AED 1,185,888 to AED 1,905,888 properties Business Bay, Upside presents a compelling investment with its structured payment plan and high growth prospects. The 5% payment plan Dubai allows buyers to secure an off-plan apartment in Dubai with minimal initial outlay. Remaining instalments align with construction milestones and a final handover payment in 2023. Dubai’s resilient property market and freehold ownership model deliver strong ROI and capital appreciation. Investors can expect attractive rental yields in Business Bay, driven by sustained demand near the Burj Khalifa and DIFC. It suits both seasoned and first-time investors looking to invest in Business Bay real estate. Consider a 2 bedroom apartment with balcony in Business Bay for sale with 5% down payment plan in Dubai to diversify your portfolio. Seize one of the best off-plan investment properties near Burj Khalifa Business Bay Dubai today.

Secure your off-plan apartment at Upside in Business Bay, Dubai today. Limited units remain under the AED 1,905,888 price cap. Benefit from a flexible pre-launch payment plan and strong UAE market growth. Contact our sales team now to invest in Dubai real estate and book your exclusive viewing. Elevate your lifestyle with freehold property ownership in one of Dubai’s prime districts.

Payment plan

Pay as construction progresses

  1. Step 015%
    Down payment5% paid
  2. Step 0210%
    During construction15% paid
  3. Step 0385%
    Post handover100% paid

Schedule totals 100% at handover. Exact dates confirmed in your Sale & Purchase Agreement (SPA).

Construction

Where the project stands

  1. Dec 2018

    Booking Started
  2. Jan 2019

    Construction Started
  3. May 2023

    Expected Completion
Lifestyle

What's on site

Location

Where it sits

Dubai, Business Bay, UPSIDE Living

Open in Google Maps
FAQ

Questions buyers usually ask

Q01

What is the starting price for apartments in Upside in Business Bay?

Apartments in Upside start from AED 1,185,888, providing exceptional value in Business Bay, Dubai. The development by SRG Holding Limited features premium properties with prices reaching up to AED 1,905,888, ideal for various investment needs. These attractive prices for off-plan apartments in Dubai also include access to fantastic amenities like a shared pool and fitness facilities.

Q02

What types of properties and prices does Upside offer in Business Bay?

Upside offers luxurious apartments with prices ranging from AED 1,185,888 to AED 1,905,888. This spectrum allows buyers to choose from different property types that align with their budget and lifestyle preferences in Dubai. Investing in off-plan properties at Upside means securing a quality home in a prime location.

Q03

What is the payment plan for Upside in Business Bay?

The payment plan for Upside features a 5% down payment, followed by 10% during construction, and 85% post-handover. This flexible structure makes it easier for investors to manage their financial commitments while securing these premium off-plan apartments in Dubai's Business Bay.

Q04

When will Upside be ready for occupancy?

Upside is expected to be ready for occupancy by May 2023. This timeline allows potential homeowners and investors in Business Bay to plan their moves and investments accordingly. As the project progresses, updates will be provided to ensure buyers are informed.

Q05

Where is Upside located in Dubai?

Upside is conveniently situated in Business Bay, Dubai, at UPSIDE Living. This vibrant area is known for its mix of residential, commercial, and entertainment spaces, making it a prime location for both living and investment within the UAE real estate market.

Q06

Who is developing Upside in Business Bay?

Upside is developed by SRG Holding Limited, a reputable developer known for their commitment to quality and innovation in Dubai's real estate market. Their focus on delivering luxury living spaces enhances the value of investing in Upside.

Q07

What amenities are available at Upside?

Upside offers a range of top-notch amenities, including a well-being and fitness center, a shared pool, a children's pool, and secure garage facilities. Fully furnished apartments with balconies provide a luxurious lifestyle in Dubai’s Business Bay, enhancing the living experience for residents.

Q08

What types of properties are available at Upside?

Upside features premium apartment units designed for modern living. These properties offer flexible layouts and high-quality finishes, catering to various lifestyles and needs for buyers interested in Dubai's dynamic real estate market.

Q09

Is Upside a good investment in Dubai's real estate market?

Investing in Upside is a strategic choice due to its prime location in Business Bay, anticipated appreciation in property value, and attractive ROI potential. With a range of amenities and a reputable developer, this project is well-positioned for long-term capital appreciation in the UAE property market.

Q10

How can I book a property at Upside in Business Bay?

To book a property at Upside, you can contact our sales team for detailed information and site visits. We guide you through the booking process, ensuring you secure your desired apartment in this exclusive development in Dubai’s Business Bay.

Ready when you are

Get the price list, payment plan, and a direct line.

Speak with a sales advisor and get vacancy rates, price-per-sqft growth, and floor plans on request.

Or explore more projects