Upside by SRG: Furnished Apartments in Business Bay's UPSIDE Living Community
SRG's Upside is a residential apartment project in Business Bay, Dubai, positioned within the UPSIDE Living community. Construction started in January 2019, and the project delivers compact, fully furnished apartments to buyers seeking a central Dubai address. The fully furnished specification frames the product clearly: Upside targets buyers who want an asset ready for immediate occupancy or rental, without a separate fit-out phase.
Business Bay: What Living Here Actually Means
Business Bay flanks the Dubai Water Canal and borders Downtown Dubai to the north. Sheikh Zayed Road runs along its western edge. The Dubai Metro's Business Bay station sits in the district, giving residents rail connections across the city without relying on a car for daily movement.
For a resident, the location translates to fast access to Dubai's core. The DIFC is minutes away. Downtown Dubai and the Burj Khalifa area are reachable in under ten minutes. Dubai Mall is nearby. The district sits at the intersection of Dubai's main commercial corridors, with corporate offices, hotels, and food and beverage venues throughout the area.
The neighbourhood is dense and urban rather than quiet or suburban. It suits buyers who prioritise proximity to employment centres and city infrastructure over space or greenery.
One Price Point: AED 1,702,888
The project records a single price of AED 1,702,888. There is no range, which points to a narrow or standardised pricing structure. Unit-level data fills in more detail: studios start from AED 1,185,888 across various layouts, and one-bedroom apartments are recorded from AED 1,905,888.
The headline project price of AED 1,702,888 sits at the upper end of the studio range. The premium over the studio floor reflects the fully furnished delivery. A buyer at this level acquires a unit that requires no additional capital to be rent-ready on day one.
Studios and One-Bedrooms
Upside offers studios across five layout types, sized from 399 sq ft to 651 sq ft, and one-bedroom apartments recorded from AED 1,905,888. Both configurations are delivered fully furnished.
The studio range covers different needs. A 399 sq ft unit suits a single occupant or short-term rental use. The 651 sq ft studio provides more functional living space for a professional wanting a workable home in a central address. The one-bedroom option appeals to couples or buyers targeting tenants who want a defined bedroom.
What the Building Provides
| Category | Amenities |
|---|---|
| Wellness | Well-being and Fitness |
| Pools | Shared Pool, Children's Pool |
| Practical | Garage, Balcony, Security |
| Unit Feature | Fully Furnished |
Seven amenities cover the essential base. The wellness and fitness facility supports the routine of a working professional. The children's pool alongside the main shared pool indicates the building targets a resident mix beyond solo occupants. Parking and security are present, which matters for buyers managing a rental unit remotely.
The amenity set is practical rather than resort-scale. This is consistent with the project's urban positioning: a functional base in a busy commercial district, not a lifestyle destination.
Completion: February 2023
The expected completion date was February 2023. That date has passed. The project is likely already handed over. Buyers entering now are doing so in the secondary market rather than committing to an off-plan timeline.
Getting In for 5%: The 85% Post-Handover Plan
| Payment Stage | Percentage |
|---|---|
| Down payment | 5% |
| During construction | 10% |
| Post-handover | 85% |
5% down on AED 1,702,888 puts the initial cash requirement at approximately AED 85,000 at signing. Ten percent is staged through the construction period. The remaining 85% is deferred to post-handover.
This is a heavily back-loaded structure. For a buy-to-let buyer, the implication is direct: a furnished Business Bay apartment can generate rental income before the buyer has settled the majority of the purchase price. The post-handover deferral keeps the buyer's capital free for other deployment while the property earns.