Couture By Cavalli: Damac's Fashion-House Tower in Al Safa
Damac Properties launched Couture By Cavalli as a collaboration with the Roberto Cavalli fashion brand. The project is a residential tower in Al Safa 1, a low-density, mid-city neighbourhood in Dubai. Construction began in March 2023. The scheduled completion was May 2025, a date that has since passed.
What Al Safa 1 Means for Daily Life
Al Safa sits between Sheikh Zayed Road and Al Wasl Road. It is roughly equidistant from Downtown Dubai and Dubai Marina, making commute times manageable for professionals based in either hub. Al Safa Park, one of the city's larger green spaces, is nearby. The streets here are quieter than Marina or JLT. Long-term residents and families have lived in this district for decades. It is an established, functioning neighbourhood rather than a newly built zone still waiting on infrastructure.
The position on Al Wasl Road keeps you connected to both Business Bay in the south and Jumeirah Beach Road in the north without passing through high-rise cluster traffic. For buyers who want central Dubai access with lower density, Al Safa 1 is a strong geographic choice.
AED 21.9M to AED 41.3M: Understanding the Spread
The price range runs from AED 21,904,000 to AED 41,345,000. That near-doubling of price within a single project reflects substantial variation in unit size, floor height, and view orientation. At the lower end, buyers are looking at smaller apartments on mid-range floors with city or park views. At the upper end, the pricing points to large-format units on high floors with direct water and landmark views.
AED 21.9M is the floor price. This is not a project with an entry-level tier. It targets buyers who are not reliant on financing for the bulk of the purchase, and the resident profile reflects that.
Apartments Only: A Defined Aesthetic
Couture By Cavalli offers apartments only. The Cavalli brand brings a strong and distinctive design identity. Buyers who want a property with a clear, bold aesthetic direction will find exactly that here.
18 Amenities Built Around the Resident's Day
| Category | Amenities |
|---|---|
| Wellness & Sport | Gymnasium, Shared Gym, Shared Pool |
| Lifestyle | Beach Access, Restaurants, Retail Facilities |
| Services | Security, Concierge, Covered Parking |
| In-Unit | Built-in Wardrobes, Kitchen Appliances, Central A/C, Balcony |
| Outdoor | Private Garden, Children's Play Area |
| Views | View of Landmark, View of Water |
| Pet-Friendly | Pets Allowed |
Beach Access is an unusual inclusion for a tower in Al Safa, which is inland. Private Garden is also uncommon in high-rise projects and typically applies to ground-level or podium units with dedicated outdoor space. Across the full amenity set, residents have fitness, dining, retail, childcare, and outdoor access without leaving the building. The project reads as a self-contained lifestyle offering aimed at residents who treat convenience as a baseline, not a bonus.
The Completion Window Has Passed
Construction started in March 2023. The scheduled handover was May 2025. That date has passed. Buyers entering now are not buying into an early off-plan cycle with a multi-year wait ahead of them. The project is at or near delivery, and the timeline from purchase to key handover is short.
Getting In for 20% Down
| Stage | Percentage |
|---|---|
| Down payment | 20% |
| During construction | 40% |
| At handover | 40% |
The 20% down payment is the opening commitment on a purchase that starts at AED 21.9M. Buyers who entered the project earlier have already settled the construction milestone payments given that the scheduled completion has passed. For a new buyer today, the payment structure effectively compresses into two tranches: 20% on signing and 40% at handover. There is no post-handover instalment plan. The full remaining balance falls due at a single handover event.