Mercedes Benz Places by Binghatti: A Brand-Anchored Tower in Downtown Dubai
Binghatti Developers built this project in partnership with Mercedes-Benz, placing a globally recognized automotive brand at the center of a residential tower in Downtown Dubai. The project name carries that partnership forward through its product positioning. The pricing reflects it too. This is upper-end product in one of the city's most recognized locations, and the entry ticket is priced accordingly.
Downtown Dubai is one of the most internationally legible addresses in the UAE. The Burj Khalifa and Dubai Mall sit at its core, both within walking distance of this tower. Sheikh Zayed Road provides direct highway access south to Abu Dhabi and north through the city. For end-users, the district delivers a dense, walkable urban environment with retail, dining, and cultural assets within a short radius. For investors, the district's name recognition sustains rental demand from a broad pool of international tenants and buyers who weigh address heavily in their decisions.
What AED 10.3M to AED 35.3M Covers
The spread here is wide. AED 10,299,999 gets you a 2-bedroom apartment ranging from 1,837 to 2,534 sq ft. That is a generous footprint for a two-bedroom. The top of the range, AED 35,299,999, puts you in a 4-bedroom penthouse at 3,007 to 4,010 sq ft.
The step from 2 to 3 bedrooms is expensive: 3-bedroom apartments start at AED 22,899,999, more than double the entry price. The gap reflects scale and floor positioning more than product category. Buyers in the AED 10M to AED 12M range are securing a large, branded apartment in a central Dubai tower. Buyers at AED 22M and above are entering a different tier of product altogether.
Apartments and Penthouses
The project runs two formats. Apartments cover 2 and 3 bedrooms. The 2-bedroom units range from 1,837 to 2,534 sq ft. The 3-bedroom apartments at 2,710 to 3,285 sq ft carry floor plates comparable to penthouses in many other buildings. Buyers in this range are prioritizing space as much as address.
Penthouses run from 3 to 5 bedrooms. The 5-bedroom configuration tops out at 6,891 sq ft, which is villa-scale in a tower setting. The 4-bedroom penthouses start at AED 35,299,999 and range from 3,007 to 4,010 sq ft. This tier suits buyers who want a flagship residence in Downtown Dubai without the villa format.
What the Amenities Signal
| Category | Amenities |
|---|---|
| Wellness | Gymnasium, Yoga Room, Well-being and Fitness, Shared Spa |
| Pool and Outdoor | Shared Pool, Barbecue Area, Beach Access |
| Dining and Retail | Restaurants, Retail Facilities |
| Convenience | Valet Parking |
| Family | Children's Play Area |
Beach Access is an unusual inclusion for a tower in an inland district. The wellness offering is deep: four separate facilities covering gym, yoga, spa, and a dedicated well-being facility. Four wellness touchpoints in one building points at a resident who expects hotel-grade services as the baseline, not a bonus. Valet parking is a practical addition for a dense urban environment.
Completion in February 2027
Construction started in December 2023. Handover is expected in February 2027, leaving approximately 17 months from today. The build cycle runs just over three years from ground-break to delivery. Off-plan buyers entering now are buying into an active construction project with a defined completion window.
Getting In for 20%
| Stage | Payment |
|---|---|
| Down payment | 20% |
| During construction | 50% |
| At handover | 30% |
The 20% down payment is the standard rate for Dubai off-plan. The structure front-loads the payment: 70% of the purchase price is due before handover, spread across the deposit and construction-phase milestones. The remaining 30% falls at handover in early 2027. There is no post-handover plan, so the full price settles at the point of delivery.